Aligning Business Goals with Information Architecture

Directed benchmarking initiatives to measure enhancements in information architecture.

  • Streamlined main navigation from over 131 options to just 6, reflecting users' cognitive frameworks.

  • Managed research logistics, successfully compensating over 30 participants

Content Design, UX Research, E-commerce, UX Writing, Content Strategy, Information Architecture

UX Design for Community Engagement

  • Directed a team of designers in collaborative efforts with data scientists and software developers.

  • Worked closely with a multidisciplinary team to develop an app (React Native) for reporting at-home COVID-19 tests.

  • Managed and evolved a scalable design system for consistent and efficient design implementation.

UX/UI, UX Research, Mobile Application Design

UX Writing for Trust in Health Data Sharing

  • Set standards for content design to ensure scalability and consistency.

  • Led comprehensive research efforts spanning the entire content lifecycle.

  • Crafted unique and user-centered UX content.

UX/UI, UX Writing, Content Strategy, Content Research

City of Boston's Certification Application and Service Redesign

  • Led end-to-end research, culminating in a high-fidelity prototype for the department's online certification application.

  • Facilitated journey mapping sessions, ensuring design team and stakeholder alignment.

  • Assessed and broadened department services, tailoring them to user requirements.

UX Research, UX/UI Design, Service Design, GOV tech